Event Details
Designing Attention: A Hands-On Growth Workshop for Early-Stage Founders
Thanks to our fabulous HerRise mentor Apolline and her design studio nowthen for facilitating our second side event for the HerRise community!
One of the most persistent challenges facing early-stage founders is not building the product. It is getting people to care.
Why Early-Stage Startups Struggle to Be Seen
Unlike established brands with recognition, trust, and large marketing budgets, young businesses start from zero. Limited resources, low visibility, and an unproven track record make it difficult to move beyond early adopters, even when the product itself is strong.
This stall is rarely about quality. More often, it is about clarity, positioning, and emotional connection.
Many founders have compelling ideas, thoughtful missions, and meaningful values. Yet those elements remain trapped in documents rather than translated into experiences people can understand and remember.
The Magnetic Startup Framework
A Practical Approach to Sustainable Growth
In this 2.5-hour interactive workshop, participants are guided through The Magnetic Startup Framework, a methodology developed by nowthen to help startups attract attention, convert interest, and build lasting engagement across industries.
This framework was created to bridge the gap between early traction and sustainable growth by focusing on how a startup is perceived, understood, and felt by its audience.
Rather than chasing every new tactic or platform, the Magnetic approach helps founders design coherence between their story, their offer, and the people they want to serve.
What the Magnetic Approach Helps You Do
Participants learn how to:
Stop the scroll and capture attention with intention
Connect with the right audience, not just a larger one
Build trust quickly and earn a first chance
Create reasons for users to stay, return, and engage
Who This Workshop Is For
Founders Ready to Rethink Growth
This workshop is designed for you if:
You are a founder or entrepreneur navigating early-stage growth
Momentum has slowed, stalled, or never fully materialized
You struggle to clearly explain what your business does and why it matters
Your vision, mission, and values exist on paper but are rarely used
You have tried multiple growth tactics without meaningful results
User retention feels harder than acquisition
You are curious to explore a more intentional, human-centered way to think about growth
This session offers space to pause, reflect, and rebuild from the inside out, with practical tools you can apply immediately.